Celebrity branding

Celebrity branding - announcement type, or advertising, in which the celebrity uses his or her condition in a society to advance a product, service or mercy. Celebrity branding can accept some various forms, from a celebrity simply appearing in advertisements for a product, service or mercy, a celebrity visiting events of public relation, creating its or its own line of products or service, and-or using its or its name as mark. The most popular forms of lines of mark of a celebrity for clothes and spirits. The majority of singers, models and movie stars has now at least one product having the licence or service which has their name.

Recently there was a tendency to voices behind the celebrity frame in advertising. Some celebrities have excellent voices which are recognised, even when they do not represent the screen. It is more thin method to add a celebrity branding to a product or service. And an example of such advertising campaign - a voice behind frame Sean Connery for Level of 3 Communications.

Later, advertisers have started to try to define quantity and to qualify use of celebrities in their trading campaigns, estimating their understanding, the reference, and relevance to the image of mark and influence of a celebrity on behaviour of consumer purchase.

For example, agency Omnicom, Entertainment Davie Brown has created an independent index for marketing experts of mark and advertising agencies which defines ability of a celebrity to influence affinity of mark and the consumer, buys intention. According to Uoll-strit джорнэл, the Davie-brown Index (DBI) "will give the chance to advertisers and advertising agency personnel to define, whether the specific public figure of consumers motivates, which see them in advertising to buy an advertised product."

Celebrity branding - the global phenomenon, and it accepts the main importance in developing countries as India where to celebrities give a condition demi Gods of a mass. There is a certain correlation between succesful a celebrity branding and acknowledgement of mark. There is book Kisholoy the Plenty (the Hindu who deeply investigated the world of marks and branded within some years now) which was successful in unblanking aforementioned phenomeneon. The named Celebrity of the book Branding and Acknowledgement of Mark - Ability of penetration into an essence.